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Shade extension from the red family will be big in lipstick, nail polish and other beauty products.
December 2, 2022
By: Melissa Meisel
Pantone’s Color of The Year, Viva Magenta 18-1750, vibrates with vim and vigor, according to the company. The trendy hue was recently revealed at a media event in Miami for Art Basel. According to Pantone: “It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Pantone 18-1750 Viva Magenta is ...
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